It's about 'extended middle age'


United for All Ages wants to help those with more-than-enough living space - mostly the over 60s - to help those with not enough - mostly the under 35s. Absolutely right.

Hanover Housing Association believes there is a huge market - around 85,000 homes a year - of potential downsizers in their 'extended middle age' who can pre-empt and prevent housing and care problems for their old age while easing the financial problems of retirement; and in helping themselves - before a crisis takes the choice away - they can free up desperately-needed family homes for the next generation.

So how can the reluctant British be persuaded to move - like their counterparts in other countries - instead of facing rising fuel bills and maintenance costs, increasingly hazardous steps and stairs, often loneliness and insecurity?

The answer is by house builders and social housing providers waking up to the opportunities and producing a really good product: light, bright and spacious, affordable, energy-efficient and manageable, companionable, accessible, close to shops and amenities, care-ready without the faintest hint of the institutional 'retirement home'.

Build and they will come!

Lord Richard Best, chair, Hanover Housing Association


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